Media Relations & Liaison.
Positive publicity is crucial for any Brand to scale to the greatest heights and achieve key objectives that would increase its awareness and rip huge benefits from the consumers hence increase profitability. Therefore, media relations and liaison is an integral aspect of this process.
- Writing, commissioning and spearheading the compilation and publication of opinion pieces and current news that would promote our client image in any media outlets.
- Advising the client on how to get the best coverage and improve image on the company’s day-to-day activities and engagements in local and regional scene.
- Improving and/or tempering speeches and other official dispatches that would be of interest to the media with a view to making the uptake of such material easier by the Press.
- Advising how best and at what cost functions involving the Client or Brand related in Kenya and in the region would generate good coverage and publicity.
- Any other media, communications and PR related assignment commissioned by the client.
- Advising the client on what best CSR project and initiatives would be good for sponsoring.
- Crisis Management by commissioning rapid response /counterattack within a record time if any negative commentaries or a report threatens to tarnish the image our clients or stakeholders.
- Media Buying negotiating the best prices on behalf of the client.
Digital and Social Media
The digital and social media Platforms provide tremendous opportunities that connect organizations with their customers. Our skill approach is to ensure that narrative is well crafted to capture attention and build trust that meet customers’ expectations and elevate their experiences.
Regular social media auditing
Generating Creative Content
Social Media Approach and development
Vigorous Social Media promotions
Online content management and monitoring
